Wildflower Havanese
A boutique dog breeder with an excellent reputation, built over decades – now with a digital presence to match.
A carefully run breeding program that was held back by its website.
Wildflower Havanese breeds dogs with close attention to health, temperament, and the families who adopt them. They came to Horsepower Digital with a website that was difficult to manage and out of step with the quality of what they do.
We rebuilt the site on a modern platform, designed a complete brand identity, wrote copy, and launched an SEO program that has made Wildflower one of the most visible breeders in their region – converting visitors to actionable inquiries quickly and consistently.
What we did
Website migration & rebuild
We moved Wildflower off their legacy platform and rebuilt the site from scratch – designed for mobile, easy to maintain, and structured so the owners can update content without needing us for every change. We handle anything technical, and they handle maintaining the content.
Voice & copy
Every word on the site was written to reflect the warmth and professionalism of this program. The copy speaks to prospective clients in the same caring, professional, and personable tone that the owner does.
Logo & brand system
We created a full professional identity built for this upscale business that depends on close customer relationships. Our logo design, color palette, and typography all extend to the physical touchpoints that we crafted – bags, pens, business cards, and document templates that are used throughout the client experience.
Search & discoverability
Competitive keyword analysis, on-page optimization, and ongoing analytics review. We identified where search demand was concentrated, structured the site to capture it, and have continued refining performance over time. Wildflower now ranks at the top of results across relevant keywords.
Wildflower now ranks among the highest search results across a broad range of keywords, and the site quickly and reliably converts visitors to inquiries.
Easy to find,
effective conversions
Top 3
Search ranking across primary keywords in their region.
Broad
Keyword coverage, ranking across a wide range of search terms.
Fast
Visitor-to-inquiry conversion – prospective clients reach out quickly after landing on the site.
Ready to get started?
Let’s talk about what your business needs, and what’s been holding it back.